Real estate investment in the historic center of Grasse: a scent of opportunity !

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Nestled on the hills of the Côte d'Azur, Grasse is not only the world capital of perfume; it is also an architectural and cultural gem that attracts investors and history enthusiasts. Its historic center, with its narrow streets, ochre buildings, and flower-filled squares, offers an authentic setting, ideal for a real estate investment with high heritage and emotional value.

An attractive and growing heritage

The old town of Grasse is classified as a protected area, which guarantees the preservation of its character while benefiting from public renovation programs. Facades are being restored, streets repaved, and lighting redesigned. These improvements attract not only tourists but also residents seeking Provençal charm and quality of life. Investing here means investing in a rare property whose value tends to appreciate over time.

What budget should you plan?

In the historic center, prices per square meter are more affordable than in the outlying districts. In 2025, studio apartments will start at €60,000, and one-bedroom apartments to renovate will start at €80,000 in the protected area, with variations depending on the property's condition and location. This price level remains attractive compared to other cities on the Côte d'Azur, while offering strong potential for growth thanks to ongoing renovations and the city's tourist appeal.

Property Types and Opportunities


The local market offers a variety of properties:
  • Apartments in old buildings with high ceilings and hidden frescoes.
  • Townhouses, ideal for a primary residence or a charming rental.
  • Renovated studios and apartments, popular for seasonal tourist rentals thanks to the city's worldwide reputation.
Profitability and investment strategies

Grasse attracts thousands of visitors every year, particularly thanks to its historic perfumeries such as Fragonard, Galimard, and Molinard. The city center's properties can therefore be used as furnished tourist rentals, offering good profitability, especially during the peak season. Furthermore, tax incentives such as the Malraux Law and the LMNP (Non-Professional Furnished Rental) scheme allow for tax-efficient investment.

A rich and evolving local life

Grasse is constantly changing. The city center is becoming more vibrant thanks to the establishment of independent businesses, artisan workshops, galleries, and cafés, which are revitalizing the urban fabric. The "Cœur de Ville" project aims to strengthen the attractiveness of the historic center by improving mobility, infrastructure, and services.

An ethical and sustainable investment

Investing in Grasse also means contributing to the preservation of a unique cultural heritage. The city is committed to an ecological transition, promoting sustainable renovations and soft mobility. It is therefore an investment that aligns with the current concerns of responsible investors.

In short, real estate investment in the historic center of Grasse combines character, profitability, and commitment. Like a fine perfume, it combines rich notes, subtlety, and longevity. A true signature to add to any investment portfolio.
 
15 juillet 2025
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